L'oreal Store Concept

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L'ORÉAL store concept L´Appartment with personalized presentation of brands in Marionnaud Eurovea, Bratislava, Slovakia

DEKOR, spol. s r.o. has long lasting mutually strategic collaboration with L'ORÉAL, the world leader in cosmetics. As part of expanding its portfolio and discovering beauty, L'Oréal chose Marionnaud in Eurovea to install its new display walls. Eurovea is part of a state-of-the-art multi-functional city quarter which is located on the prime riverside location adjacent to Bratislava's historical centre.

Marionnaud is a place to discover beauty, and beauty is both personal and intimate. This creative approach uses the idea of a Parisian apartment as inspiration for the Marionnaud retail experience.

For the production of YVES SAINT LAURENT and LANCOME walls, high gloss materials, golden metal sheets, with walls and products, illumination was used. The interchangeable brand graphics was also illuminated.

In addition, Yves Saint Laurent's wall is visible through the shopwindow and therefore also has a large illuminated lightbox. The customer requested that this lightbox must have no visible frame, which was solved by using a textile banner, LED modules illumination.

The installation happened in March 2017, was quite complicated due to the small space, the absence of a ramp and a functional lift. Above the shop are apartments, so it was necessary to meet the requirement of silence.

Simultaneously with the installation of walls, installation of plasterboard and wiring was also carried out.