GIC, Global Instore Communication, Pop, Instore, Design, Network, Global

Global Instore Communication

The first Point of Purchase advertising network since 1967

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About GIC

The first Point of Purchase advertising network since 1967. GIC is an international group of companies exchanging our creativity and experience in the Point of Purchase Business. Through our network, GIC can design, produce, and install nearly any point of purchase display to meet the needs of nearly any market.

The Free exchange of ideas...


In a different country each year, and over several days, GIC members present the best examples of their year's work. In an industry known for creative secrecy, this unique exchange was recently witnessed in France by a major POP magazine publisher who commented he had "never before seen such a successful gathering of competitors around the same table sharing their thoughts and ideas".

A unique worldwide group of companies that know how to promote your products...

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What we do

In 1967 when point-of-purchase was still comparatively young as an industry, the GIC group was formed by three European companies. At this time, creativity came mainly from 3-dimensional cardboard. The group has grown through three decades so that today seventeen companies from all continents comprise this international association which exists to promote the exchange of the very best POP ideas through creativity and friendship.

Through our joint expertise the group can offer the very best in POP design and manufacturing in most mediums, from plastic to metal, cardboard to wood and interactive displays.